CAMPAIGN AUDIT
Renewing a media budget or launching the next campaign without knowing whether the previous one worked is not marketing. It is hope with a monthly recurring cost.
We run structured campaign audits that establish what each channel actually contributed to revenue, not to the platform metric it reports by default, but to the business outcome it was supposed to produce, and identify what needs to change before the next campaign begins.
A campaign audit produces clarity that most businesses do not have about where their marketing budget is producing return and where it is producing reports. That clarity is the foundation for the next campaign, not a nice-to-have after it runs.
PERFORMANCE DATA ANALYSIS
We extract and analyse campaign performance data across Google, Meta, LinkedIn, programmatic, and any other active channels, connecting platform data to your CRM and revenue data where possible to establish what each channel contributed to actual business outcomes, not just to the metrics each platform optimises for and reports by default.
AUDIENCE & TARGETING REVIEW
Audience definitions that produce reach without conversion are a budget drain. We review audience composition, exclusion lists, demographic overlap, and intent signal quality across all active campaigns, and identify where targeting is producing clicks from people who are unlikely to become customers at any spend level, versus where tighter targeting would improve conversion rate.
BUDGET ALLOCATION REVIEW
Budget distributions inherited from previous campaigns tend to reflect the situation when the original allocation was made, which may no longer match current performance, market conditions or business priorities. We review allocation against current performance data and recommend reallocation where the evidence supports it, with the rationale for each recommended change documented rather than asserted.
ATTRIBUTION AUDIT
Last-click attribution systematically overstates the value of conversion-stage channels and understates everything that shaped the decision before the final click. We audit your attribution model against your actual customer journey data and recommend a multi-touch model that reflects how your customers actually make decisions, so allocation decisions are based on contribution, not on proximity to conversion.
CREATIVE & COPY ASSESSMENT
Creative that was designed for one audience segment or one funnel stage often runs against all segments across all stages because changing creative is an effort. We assess creative performance by audience and placement, identifying where creative fatigue is suppressing performance, where creative is mismatched to the intent of the traffic seeing it, and what needs to be produced for the next campaign.
FINDINGS & ACTION PLAN
The audit output is a findings document that identifies every material performance gap, its cause, and the recommended fix, plus a prioritised action plan that sequences changes by expected impact and implementation effort. The action plan is briefed at a level that allows your team or your agency to execute it without further scoping, not a set of findings that require additional analysis before anything can be actioned.
Every platform reports metrics that make itself look valuable. We connect campaign data to revenue and pipeline data to establish what each channel actually contributed, so the audit tells you where your budget produced return rather than where it produced the most platform-native engagement signals.
An audit that produces a list of underperforming campaigns without explaining why is not actionable. We identify the cause of each performance gap, targeting, creative, attribution, budget distribution or structural, so the fix is specific rather than "improve performance of campaign X".
Findings that require another round of scoping before they can be executed are a second engagement, not an audit output. We produce action plans at a level of specificity that allows immediate briefing, with the rationale, expected impact and implementation complexity documented for each recommended change.
