Why does your business need a social media presence?
Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search.
It’s also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat… It can be hard to keep up, or even know where to start!
That’s the job of our social media team who have all the experience needed to make the most of your profiles – whatever the nature of your business.
So how do we do it?
Social Media Audit
We start by performing an audit of your target audience and cross reference this with your current channels set up – however many this may be. This is a key stage in the process as we’ll make sure the right channels are set up for the right audience in mind. We’ll also make sure these profiles are optimised for best practice too.
Build Your Audience
We’ll strategically target users and influencers in your industry to follow/monitor in order to put your brand front and centre to those who will make a positive difference.
Engage With Influencers
Not only do we target influencers to follow, but we’ll engage with them too. We’ll work closely with your business to define a tone of voice that suits your brand’s style and start conversations with influencers in your sector. We will agree a personalised ‘code of conduct’ with you which means we won’t engage with users without your expressed permission and knowledge beforehand.
We’ll also provide you with social post schedules which will promote content already on your site as well as content we may create for you. Our team of experts will know exactly what hashtags to use for your sector and will also incorporate your agreed upon tone of voice too.
Social advertising can turbo boost engagement and website traffic to unprecedented heights.
We can also deliver bespoke social media campaigns designed to drive social engagement, capture data and boost the visibility of a new product.
We will provide comprehensive monthly reports detailing how your social media profiles are having a positive effect on your business, ensuring it’s meeting (and exceeding!) key targets set out at the audit stage.