SMS marketing, despite its popularity, is still an issue that evokes mixed feelings among entrepreneurs and marketing specialists. On the one hand, the short text message is a well-known tool in marketing communication, while on the other hand, even professional marketers are still wondering how to get the most out of their actions in this communication channel.
The number of active phone numbers are growing more than five times on a scale faster than the human population. This clearly shows that mobile marketing is a completely different communication tool than it was just a few years ago.
Make your messages personalized by using the First / Last / Username of your customers using dynamic short codes. Personalized messages prove to be 55% more effective than the traditional canned messages which looks like spam messages.
Marketing is a never ending sea. You can literally put in millions of dollars without any result guarantee. In contrast with other forms of marketing, SMS is a relatively cheaper form of marketing if done correctly.
Using SMS marketing can bring many benefits to your company. New solutions in SMS communication make the potential of a message such as a communication tool, bigger than it ever was before. High efficiency, which is also easy to measure, makes SMS communication more and more popular.
SMS marketing has been, for a longtime now, a very common practice among companies trying to promote their product and vying for more exposure & consumer support. Companies send out attractive messages to numbers registered with them inviting customers to avail their lucrative offers.
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