TikTok offered various advertising options for businesses

As of the last update in September 2021, TikTok offered various advertising options for businesses and brands looking to reach its large and diverse user base. Please keep in mind that the specifics of TikTok’s advertising platform may have evolved since then, so I recommend checking the latest information on TikTok’s official advertising website for the most up-to-date details. However, I can provide you with an overview of the types of TikTok ads that were available at that time:

• In-Feed Ads: These are short video ads that appear in a user’s “For You” feed as they scroll through TikTok. They typically run between 9 and 15 seconds and can include music, text, and other creative elements.

• Branded Hashtag Challenges: Brands could create their own branded challenges, encouraging users to participate and create content around a specific theme or hashtag. This can help increase engagement and user-generated content related to your brand.

• Branded Effects: Brands could create custom AR (augmented reality) effects or filters that users could apply to their videos. This can increase brand visibility and engagement as users interact with your branded effects.

• TopView Ads: These are short video ads that play when a user first opens the TikTok app. They are essentially a premium ad placement and can make a strong impression as they are the first thing users see.

• Branded Takeovers: Similar to TopView ads, branded takeovers allow your brand’s full-screen ad to appear when users first open the TikTok app. These can include images, videos, or GIFs and typically link to an external website or a TikTok campaign.

• Branded Music: Brands can create their own original music tracks or partner with popular TikTok songs to promote their products or campaigns.

• Influencer Partnerships: Many businesses collaborate with popular TikTok influencers to promote their products or services. Influencers create content that showcases your brand to their followers, often in a more authentic and engaging manner.

• Performance Ads: TikTok also offers performance-based ads, which allow advertisers to optimize for specific actions like app installs, website visits, or conversions.

• Local Business Ads: For businesses with physical locations, TikTok offers options for localized advertising to target users in specific geographic areas.

• Shop Now and App Install Buttons: These call-to-action buttons can be added to ads to encourage users to take specific actions, such as visiting a website or downloading an app.
  

TikTok provides a self-serve advertising platform where businesses can create and manage their ad campaigns. Advertisers can also target their ads based on factors like demographics, interests, and user behavior.

Please remember that TikTok’s advertising platform and offerings may have evolved since my last update, so it’s important to check TikTok’s official advertising resources and consult with their ad specialists for the most current information and guidance on creating effective TikTok ad campaigns.