Startups are all the way booming in this world and the challenges faced by them are also on the rise. Starting from acquiring funding, creating the infrastructure to managing your workforce, everything seems a challenge and without overcoming these things a startup cannot think of moving an inch further.
Why marketing your brand is important.
You may be selling the world finest product/service, you maybe even selling them at the cheapest prices as compared to your competitors. But Till the time you are not able to bring your product in front of the end user/ targeted audience. Your product will not be able to make any sales.
People often think that they will be able to do all the stuff by themselves in the beginning, be it accounting, sales, marketing or even the promotion. However, it’s a fact that if we have 10 people working in different areas and aspects of your brand, the output is several times better as compared to one person doing all the stuff. In the beginning investing in something like marketing might seem as a un-necessary expense but indeed it’s the most important one.
Here is the curated list of techniques that you can use to market your brand even if you are a beginner.
Make a plan.
Do an in-depth research of your products, companies offering the same product as of yours, how your competitors are performing, what channels of sales/promotion and marketing they are using. If you have an idea of these things, this will help you to concentrate on the areas where you are lacking and bring your focus on what is right and what is not for your brand.
What is your Brands USP?
“We sell high-quality Products”. That’s not what is going to convince your potential buyers to buy from your brand. Provide your user with detailed knowledge of what other brands are providing and what outperforming techniques or product you have to offer to them. Tell them about the support maybe after-sales or pre-sales that you offer in order to create a sense of satisfaction in your clients.
Advertising plays a very important role in marketing your product. If you have a very nice Banner ad running across social media, that is certainly going to grab the attention of people looking for the products that you offer. However, the selection of the advertisement channel matters a lot. If you are selling something that people may not look over the internet, its sheer waste of money and your effort too.
Follow up with the community.
Always try and stay connected with a community which is closely related to your products/services. Mostly these are the people who are going to possibly buy from you. Ask them questions on social media about what change or betterment they are looking for the product that you offer. Even ask questions from the existing clients about their experiences with your company. This will even give you a handful of testimonials if you are a good service provider.
Too cheap is never good.
Just because your competitors are selling something for very less doesn’t mean that you have to beat them in pricing, instead, focus on advantages that the user will get if he buys from you and not from your competitor.
Happy Customer will always come back.
It’s a fact that if you are able to satisfy your customer with what all you have, he/she is certainly not going to look for anyone else in the market. Even if he does, he may come back with a bad experience. We cannot stress enough on customer retention being the main source of your brands recurring sales.