Business in today’s day and age is dominated by customers and their demands. People prefer to see referrals , reviews over Google search results , or a website before purchasing a product. To stand by the flow , we need to learn what people s ay about us. You need to actively participate in relevant communities to interact and influence masses. You need to engage with social media to manage your online reputation. Social media marketing is a must to target a wider customer base and expand your business . Social Media Marketing is the activity of driving website traffic through social media sites.